Senior Manager, Performance Marketing (14 month contract)

If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.

The Role:

Rakuten Kobo Inc. is looking for a highly creative and performance-oriented Senior Manager to join our Digital Marketing Team! Growth marketing efforts at Kobo advance at an incredible pace, and we pride ourselves on using the latest digital strategies to deliver ongoing value for the organization. Our team’s core objectives are to drive global growth across our eReader and Accessory products, Subscriptions, eBooks and Audiobooks through the Kobo website and apps.

Reporting to the Senior Director, Digital Marketing, the Senior Manager, Performance Marketing plays a vital role in driving growth by managing the digital and full funnel marketing strategies for Kobo’s products and services. Working across a number of English and non-English regions, this role will be responsible for acquiring new customers and driving sales with relevant content, paid media strategies, and campaigns across digital channels. They will have strong understanding of digital marketing best practices, be capable of demonstrating data to advise decisions, be a strong collaborator and team leader, and be accomplished at managing multiple priority projects.

A high-energy, data-driven marketer, with experience in eCommerce and a deep desire to continually grow acquisition targets will thrive in this role. 

The Person:

You have your finger on the pulse of what’s happening in digital marketing and are the go-to for new insights. You speak a language of acronyms, like CPA, CPS, CPC, CTR, CPI, ROAS, SDK and DSP. You get passionate about data and algorithms. You have broad skills and experience across digital marketing channels, especially within Affiliate Marketing, Search Engine Marketing (SEM) and Paid Social Marketing. You’re curious and committed to keeping on top of new developments in the digital marketing landscape to ensure we remain ahead of the curve in our paid media strategies.

You’re known for your ability to quickly learn new concepts and technologies and clearly explain them to others. You’re an entrepreneurial spirit who knows how to get things done in a fast-paced environment. You love a challenge and being challenged. You excel having your hands in many things at once. You’re a true great teammate with a positive, collaborative attitude. You love books and sharing them with the world.

Key Responsibilities:

• Leading the development of paid media performance strategies across Affiliate Marketing, Search Engine Marketing, Paid Social Marketing, and expansion to new channels to drive growth across business units.
• Team management and coaching: building, developing, and fostering the success of direct reports and the overall marketing team.
• Managing large global budgets across multiple countries, campaigns, and targets to accurately forecast and invest for KPI growth.
• Customizing digital strategies to enhance performance and optimization.
• Analyzing data and reporting on up-to-date performance across acquisition, sales, units, margin, etc.
• Establishing processes to track performance and presenting reports on digital KPIs across the organization.
• Using Google Analytics, Tableau and other measurement tools to report on performance metrics.
• Paving the way to find opportunities for A/B testing.
• Handling and maintaining relationships with digital marketing partners (i.e. Google, Microsoft, Meta, Rakuten Advertising, etc.) to stay up to date on the latest digital products and industry best practices.
• Formulating and owning best practices related to digital, content, and performance marketing based on innovative industry trends.
• Actively contributing to the Digital Marketing Team in a collaborative and meaningful way that helps support and encourage cross-channel initiatives.
• Collaborating with teams across Kobo, including: Business Development, Product, CRM, Content Sales, Brand, Retail and Channel Marketing, Kobo Writing Life, Creative, Web Production, Big Data and Analytics.

Skillset & Qualifications:

Required:

• 5+ years in digital marketing with a focus on performance-based marketing (preferably digital acquisition, eCommerce).
• Proficient in performance marketing, conversion, and customer acquisition with proven demonstration of paid media strategic development and a strong understanding of how paid media and performance marketing integrates into overall marketing strategy.
• Experience managing a team of direct reports and overseeing a team’s day-to-day operation, performance, and reporting on metrics.
• Experience managing a budget across multiple goals and targets and reporting on pacing and performance regularly.
• Proficient knowledge of online measurement and key performance indicators, ability to analyze campaign data, discern insights, apply optimizations and share findings with key stakeholders.
• Experience working with partners, clients, product managers, and cross-functional teams.
• Strong analytical, critical thinking, and organizational skills.
• Exceptional communication skills, both written and oral presentation.
• Action and results oriented personality with strong business acumen.

Nice to Haves:

• Performance attribution model perspective (last-touch, first-touch, marketing mix modeling)
• Foreign language skills (French, Spanish, Italian, Dutch, etc.) or localization experience an asset.
• Experience in Search Engine Optimization (SEO), App Store Optimization (ASO)
• International marketing efforts are an asset.

About Rakuten Kobo Inc.
Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative e-reading services offering more than 6 million eBooks and audiobooks to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning e-readers, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.

Beware of fraudulent job offers claiming to be from Rakuten. Rakuten does not send unsolicited job offers or request money during the recruitment process. Learn more: https://rakutenemploymentalert.com/

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