M

Senior Performance Marketing Manager

Maple
Full-time
On-site
Toronto, Ontario, Canada
ABOUT MAPLE

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers. 

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies. 

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.

THE POSITION

At Maple, we believe that marketing isn’t just about reach—it’s about impact. As our Senior Performance Marketing Manager, you’ll play a key role in driving scalable, data-informed growth for one of Canada’s fastest-growing health tech companies.

This role is primarily focused on B2C growth - acquiring new users and driving demand for our direct-to-consumer virtual care services. You’ll own performance across paid and organic channels, including Google Ads, Meta (Facebook/Instagram), TikTok, programmatic, and SEO. This is a high-impact individual contributor (IC) role where you’ll lead strategy and execution end-to-end, turning insights into results and experiments into scalable campaigns. 

Reporting to our Senior Director, Performance and Digital, you’ll collaborate closely with Brand, Lifecycle Marketing, and Data to build a high-performing acquisition engine. While the focus is B2C, you’ll also support select B2B campaigns where there’s overlap in audience or execution.

If you’re passionate about growing purpose-driven brands, thrive in fast-paced environments, and love building what doesn’t yet exist, we’d love to meet you.

YOUR IMPACT

    • Lead performance marketing strategy: Own the strategy and execution of Maple’s paid acquisition efforts across Google Ads, Meta, TikTok, programmatic display, and emerging channels.
    • Own organic growth and discoverability: Develop and execute a scalable SEO strategy to improve Maple’s visibility across high-intent, organic search terms and drive cost-efficient acquisition.
    • Drive full-funnel B2C growth: Build and optimize campaigns that generate awareness, capture demand, and convert high-intent audiences into engaged Maple users.
    • Build and scale creative testing: Collaborate with Brand and Creative to launch and iterate on high-performing ads. Run structured creative experiments to improve performance over time.
    • Turn insights into action: Analyze performance data to drive optimization decisions and uncover new growth opportunities. Own reporting for CAC, ROAS, LTV, and attribution.
    • Collaborate across the growth funnel: Work with Lifecycle and Product Marketing to ensure a seamless acquisition-to-retention journey and maximize long-term user value.
    • Support B2B selectively: Contribute to select employer/insurer campaigns where appropriate, especially when targeting or performance tactics overlap.

      • 12 – 18 MONTH DELIVERABLES

      In your first 90 days, you’ll assess Maple’s performance marketing ecosystem—analyzing channels, campaigns, creative, and budgets to identify opportunities for improvement. You’ll optimize active campaigns, launch quick-win tests, and enhance reporting for faster decision-making. You’ll also evaluate our channel testing framework and launch at least one new test to explore scalable growth opportunities.

      Over the next 12 to 18 months, you’ll lead the development of a high-performing B2C acquisition strategy that balances paid efficiency with organic growth. You’ll build and scale a creative testing framework to continuously improve ad performance, while also evolving our SEO approach—from content strategy to technical optimization. You'll enhance reporting infrastructure, experiment with new channels and audience segments, and drive alignment across the marketing funnel to fuel sustainable, scalable growth.

CANDIDATE PROFILE

    • 5+ years of B2C performance marketing experience, ideally in a high-growth, SaaS or direct to consumer (DTC) environment.
    • Proven track record managing and optimizing paid campaigns across Google Ads, Meta, TikTok, and programmatic platforms.
    • Hands-on experience with SEO — including strategy, content planning, keyword optimization, and collaborating with dev/content teams on implementation.
    • Strong analytical skills and comfort with dashboards, attribution models, and performance reporting (CAC, ROAS, LTV, etc.). Experience developing and managing multi-million dollar paid media budgets, balancing efficiency and scale.
    • Creative thinker with experience partnering with designers or creative teams to scale performance-driven ads.
    • Ability to thrive in a fast-paced environment with evolving priorities and hands-on ownership.
    • Strong communicator — able to distill performance insights into actionable next steps and present clearly to stakeholders.
    • Growth mindset — embraces experimentation, iteration, and learning from data.

      • Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know. 

      CULTURE AND ORGANIZATIONAL FIT

      The Maple team is: 

    • Passionate: we believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community. 
    • Supportive: we’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization. 
    • United: we leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life. 
    • Creative: we challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals. 

      • WORKING AT MAPLE

      We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.

      We care about your health and well-being. Here’s how we’ve got you covered:
    • Competitive benefits package: health, dental, counselling, and life insurance coverage to care for you and your loved ones.
    • Health spending account: extra funds for wellness essentials like eyeglasses, therapy, and more.
    • Wellness budget: recharge with activities that fuel your well-being—fitness classes, mindfulness tools, and beyond.
    • Maple access: virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations.
    • Paid health Days: 10 extra days for when life happens—rest, appointments, or caregiving included.
    • Destination5: work internationally in eligible countries for up to 5 days per year. Adventure, uninterrupted.
    • Retirement savings plan: invest in your future with our group retirement savings plan.
    • Branch out budget: $1,000 annually to pursue professional development and fuel your growth.

      • OTHER

    • Job type: Full-time
    • Hiring manager: Senior Director, Performance and Digital
    • Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
    • Start date: July/August 2025
    • Vacation: 4 weeks

      • Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.
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