Affiliate Marketing Manager
Are you a results-driven marketer passionate about building and scaling affiliate programs? Do you thrive on signing deals, analyzing data, and driving growth?
Our 70+ affiliate partners provide their clients with privileged access to YouSet’s exclusive low rates for home and auto insurance, boosting their own revenues in the process. We’re looking for an Affiliate Marketing Manager to own and scale our affiliate partnerships strategy - helping us reach more Canadians, faster.
Why YouSet?
YouSet is revolutionizing the insurance industry by combining technology, data and human expertise. We’re on a mission to build the most comprehensive and most loved insurance platform in Canada.
We’re growing fast and looking for a talented Affiliate Marketing Manager to help us grow even faster. To date, we’ve helped over 400,000 Canadians shop for their home and car insurance with an average of 4.9 stars in online reviews.
What will you be responsible for?
North Star: Achieve a 2x year-over-year increase in home & auto insurance leads from affiliate partners.
Own YouSet’s Affiliate Partnerships
- Lead the growth of our dynamic network of 70+ affiliate partners
- Define and implement strategies to drive more leads from both new and existing partners
- Serve as the internal go-to expert for all affiliate partnership opportunities
- Use tools like Trello, RocketReach, LinkedIn, and Calendly to manage workflows and ensure timely execution
- Set annual and quarterly objectives with senior leadership and consistently work toward achieving them
- Report directly to the Co-Founder and CEO of the company
Sign New Affiliate Partners
- Identify high-potential partners and stakeholders capable of significantly boosting home and auto lead generation results
- Lead outreach, relationship-building, and negotiations to secure and activate new partners every quarter
- Manage the end-to-end onboarding process and all logistical aspects of the affiliate partner launch to ensure a successful start
- Analyze results post-launch, test improvements, and collaborate with partners to optimize performance
- Develop affiliate initiatives across major affiliate networks such as Impact, FlexOffers, and others
Grow Existing Affiliate Partners
- Conduct ongoing performance analysis (CPA, ROAS, LTV and unit economics) to guide strategic decision making
- Continuously test new marketing approaches with affiliate partners to generate better results
- Prioritize and develop top-performing partners through tailored incentive programs that drive and encourage sustained growth
- Own the design, automation, and optimization of performance dashboards in GA4, Looker Studio, or equivalent platforms
Cross-Functional Collaboration
- Work with the engineering team to support API and server-to-server integrations, as well as other tech-related tasks
- Collaborate with the marketing team to provide partners with messaging, branded assets, and campaigns that align with business objectives
- Serve as the internal affiliate partnership expert, effectively communicating vision, strategy, and performance insights across teams and to senior leadership
What type of person are you?
- Entrepreneurial: You’re proactive, roll up your sleeves, and get things done
- Results-oriented: You focus on your objectives and work steadily to achieve them
- Data-driven: You love experimenting, analyzing results and making data-centric decisions
Do you have what it takes?
- 5+ years of affiliate marketing experience, primarily in lead generation
- Proven track record managing and optimizing $100k+/month affiliate marketing budget
- Strong background in both sales (signing new accounts) and relationship management (growing existing accounts)
- Strong grasp of CPA, ROAS, LTV and unit economics
- Advanced Google Sheets/Excel skills
- Excellent written and spoken English; French is a plus
- Tech-savvy and quick to learn new platforms
What’s in it for you?
- Competitive compensation with stock options
- Up to 5 weeks of vacation per year
- 100% remote work or downtown Montreal office space
- Work internationally for up to 90 days per year
- Top-tier health benefits (health, dental, vision, etc.) and life insurance
- Unlimited sick and mental health days
- Paid parental leave (4 months top up)
- Sponsored team activities and events
- Flexible start date (but the sooner the better!)
Ready to grow with us?
This is a full-time role at a high-growth company, with increasing responsibilities and impact.
🚀 Apply today - don’t miss your chance to shape the future of insurance.